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It wasn't long ago that private-fee-for-service (PFFS) plans were but a blip on the Medicare map, offered by just a few sponsors and mainly in rural areas. How things have changed! Most major health plan operators now are offering the product, which is a hybrid between fee-for-service and managed care, and they're doing it in wide geographical areas. There are 482 individual-market PFFS plans and 108 employer-group-market PFFS plans in 2007, according to CMS data. Numerous factors are contributing to the explosive growth of PFFS plans, which are attractive to sponsors because of attractive federal payment rates for rural areas, relative freedom from state regulation, and the ability to expand rapidly. In addition, Congress recently allowed MA plans that don't cover drugs (a category including numerous PFFS products offered by many major health plans) to enroll customers throughout 2007 and 2008 without being subject to the lock-in dates governing Medicare drug-plan products. And enrollees like the PFFS concept because they are not limited to a provider network. But
PFFS plans have their unique pitfalls as well, and are attracting
greater criticism and government scrutiny. Taking advantage of the
PFFS product opportunity will require a thorough understanding of
the problems some sponsors are now encountering.
JOHN GORMAN is president and CEO of Gorman Health Group, LLC, the leading consulting firm specializing in Medicare managed care and Part D. Before starting his company in 1996, Mr. Gorman served as assistant to the director of HCFA's Office of Managed Care under two directors. Prior to that, he was staff director to U.S. Rep. John Conyers Jr., then chairman of the House Government Operations Committee. Mr. Gorman specializes in strategic planning and business development for the health care industry, with particular emphasis on federal programs and regulation. JEAN LeMASURIER is director, Employer Group Practice, at Gorman Health Group, LLC. She joined GHG after a 30-year career with CMS and its predecessor, most recently as senior advisor for the Employer Policy and Operations Group in CMS's Center for Beneficiary Choices. In that role, Ms. LeMasurier provided leadership on policy and operational issues related to implementation of the 2003 Medicare reform law. Before that, she spent six years as the acting director/deputy director of the Health Plan Benefits Group in the Center for Beneficiary Choices, responsible for purchasing and regulatory oversight of Medicare managed care services. Moderator: Jim Gutman, vice president and executive editor at Atlantic Information Services, Inc.
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