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Hear three industry gurus discuss the latest in credit- and debit-card technology and specific steps that remain for their successful integration into CDH plans and other high-deductible products. First up, John Prince, CEO of UnitedHealth Group's Exante Bank, will tell you about a new line of advanced debit cards that will give providers the ability to transmit and receive claims data in real time without having to go through a claims clearinghouse. Exante now administers more than 200,000 HSAs and says about 90% of its HSA transactions are made via debit card. Next, you'll hear from Chris Byrd, executive vice president of operations and development at Evolution Benefits, Inc., which has partnerships with four of the nation's largest HSA administrators: HSA Bank, Mellon Financial Services, Wells Fargo and BB&T, which collectively administer more than 300,000 HSAs. Mr.Byrd will discuss the importance of debit-card companies being able to simultaneously integrate with the HSA custodian and the health plan, and strategies for making this integration successful. Finally, Craig Swanson, a founding partner of the Sequoi Group, a CDH consulting firm that works with health plans and banks, and co-founder of Definity Health in 1998, discusses the challenges that remain in order for debit cards to succeed. You'll hear the latest on the rapidly evolving medical debit-card industry and valuable practical details about:
JOHN PRINCE is CEO of Exante Financial Services (a division of UnitedHealth Group). Since joining United in December 2005, Prince has worked to establish Exante as the pre-eminent health services banking company. Prior to joining United, Prince was senior vice president and head of health care business strategy at JPMorgan Chase. CHRIS BYRD is executive vice president at Evolution Benefits, a debit-card vendor that works with health plans and HSA administrators. His responsibilities include operations, product development and business development. Prior to co-founding Evolution, Byrd was senior vice president at Women's Health USA, a group that provides management services to physician practices. CRAIG SWANSON is a founding partner of The Sequoi Group, a CDH consulting firm that works with some of the largest and most innovative health plans in the country. Swanson co-founded Definity Health in 1998 and ran the company's strategy and business development for seven years. He also served in a variety of other leadership roles until December 2004, when UnitedHealth Group acquired Definity. His responsibilities at Definity included creation of initial and annually modified business plans, vendor/supplier assessment (build/buy/borrow decisions), P&L and cash-flow management and health plan operations oversight. Moderator: Steve Davis, managing editor of AIS's industry-leading biweekly newsletter, Inside Consumer-Directed Care.
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