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Whether you count Blue Cross and Blue Shield plans among your partners or competitors, they are the major players in health insurance and you would be well-advised to monitor them as closely as you possibly can. To boost your own market share and bottom line, you need to keep on top of Blues plans’ products and activities — and track their responses to major health care industry changes under reform.

With The AIS Report on Blue Cross and Blue Shield Plans, you get the ins and outs of new products, market strategies, acquisitions and alliances, and much more. In each issue of the monthly newsletter, you’ll get timely, to-the-point intelligence on:

Get unbiased, reliable insight into Blue Cross and Blue Shield Plans’ innovative product developments, bottom-line market strategies, and local, multi-state and national acquisitions and alliances. Order your 100% No-Risk Subscription to The AIS Report on Blue Cross and Blue Shield Plans today!

Written By

Editor Liana Heitin (lheitin@aishealth.com) covers Blue Cross and Blue Shield plans as well as privacy issues. She joined AIS in 2009, and also assists in the management of AIS's Web and e-mail news content. Executive Editor Jill Brown brings years of health care reporting experience, along with an intelligent perspective on the forces reshaping the health care industry. She holds a graduate degree in health finance and management, and was formerly a consultant with Arthur Andersen, where she worked with managed care plans, hospitals and medical groups on the financial issues impacting their operations.

Written For

• HMOs, PPO and POS plans
• Insurers
• Hospitals and health systems
• Group practices
• Pharmaceutical companies
• Other health care organizations

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Related Publications

The AIS Guide to Blue Cross and Blue Shield Plans*
Health Plan Week
Health Plan Facts, Trends and Data
Medicare Advantage News

*Not affiliated with BlueCross BlueShield Association or its member companies

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