Benefit Design and Marketing for Individual Health Insurance Products: “Life Stage” Strategies for Health Plans; New HSA ‘Grab Bag’ Guidance: Bottom-Line Impact on Health Plans, Employers and Banks; Winning Strategies for MA Plans and PDPs Under the Mid-July Medicare Law


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Articles on Pharmacy Benefit Management

Featured Health Business Daily Story December 7, 2007

Six Therapeutic Drug Categories That Could See Important New Drugs Emerge From the Pipeline in 2008

Reprinted from DRUG BENEFIT NEWS, biweekly news, data and business strategies for health plans, PBMs and pharmaceutical companies.

While many pharmaceutical industry observers are expecting a weak Rx pipeline in 2008, that doesn't mean it will be completely dry. The following are some therapeutic categories and key drugs that will keep pharmacy and therapeutic committees busy next year:

  • Osteoporosis: Amgen Inc. is expected to file a new drug application (NDA) for denosumab — a twice-yearly injectable treatment to increase bone-mineral density and help prevent fractures — with the FDA in the second half of 2008, says Brian Kolling, Pharm.D., chief pharmacy officer of UnitedHealth Pharmaceutical Solutions. The early trials seem to indicate denosumab works a little better than Merck & Co., Inc.'s Fosamax (alendronate), Kolling says. Fosamax, which had 2006 U.S. sales of $1.4 billion, is set to go generic in February 2008. "That's a category where you're going to benefit from generic Fosamax, but then Amgen brings out denosumab, [so] you could end up with a very interesting market dynamic in the next couple of years."
  • Blood clotting: The pharmaceutical industry is keen on developing the next generation of antithrombotic and antiplatelet drugs, Kolling explains. One promising product in this area is prasugrel, a compound developed by Eli Lilly and Co. and Daiichi Sankyo Co. On Nov. 4, Lilly released results of a Phase III head-to-head clinical trial that found prasugrel produced a 19% reduction in relative risk for the endpoints of cardiovascular death, non-fatal heart attack or non-fatal stroke when compared with Plavix (clopidogrel bisulfate). The results, however, also showed that prasugrel had more side effects than Plavix, Kolling says. "But the question on the table is, are the side effects worth the risk to have a better outcome or lower mortality?" Plavix, marketed by Bristol-Myers Squibb Co. (BMS) and sanofi-aventis, has annual sales of roughly $2 billion.
  • Cancer therapies: Chris Peterson, Pharm.D, director of emerging therapeutics at Express Scripts, Inc., says up to 20 specialty oncology compounds could be approved next year. Key products include Dendreon Corp.'s Provenge (sipuleucel-T), Cephalon, Inc.'s Treanda (bendamustine) BMS's ipilimumab, Novartis and Schering-Plough Corp.'s vatalanib, and GlaxoSmithKline's pazobanib, says Mark Gruenhaupt, clinical consultant for Argus Health Systems.
  • Cholesterol: While no new statins are expected on the market in 2008, there will be activity in the cholesterol space, says Kolling. This includes Merck's Cordaptive, a combination of niacin and laropiprant, he explains. "It's not on the scale of a statin, but it's Merck, and Merck has a lot of experience marketing cholesterol drugs," he says. Cordaptive contains a "flushing inhibitor," says Peterson. Flushing is the main reason patients discontinue niacin therapy, he adds, noting that the product is expected to be a direct competitor of Abbott Laboratories' Niaspan (niacin). Another cholesterol candidate to watch is Abbott's Simcor, which combines the company's Niaspan with generically available simvastatin. The product has been shown to elevate "good" HDL cholesterol and lower "bad" LDL cholesterol, says Peterson who projects the drug could have sales of $400 million by 2010.
  • Rheumatoid arthritis: Johnson & Johnson unit Centocor, Inc. is expected by the end of 2007 to file an NDA for Golimumab, a follow-on to the company's Remicade. Golimumab is a fully humanized subcutaneous injection. By contrast, Remicade has mouse components in the antibody, which can cause a potential allergic reaction, says Peterson. Another difference is that Golimumab will be self-administered. "That will allow the product to more adequately compete" with Humira (adalimumab), marketed by Abbott, and Enbrel (etanercept), marketed by Amgen and Wyeth Pharmaceuticals, says Peterson.
  • Diabetes: This category could see some significant changes over the next few years, says Kolling. An NDA for Saxagliptin, developed by BMS and AstraZeneca, could be filed in the first half of 2008. The once-daily product has the same mechanism of action as Merck's Januvia (sitagliptin, which was approved last year, Kolling says. Another candidate is Novo Nordisk's once-daily Liraglutide, which has a similar profile to Amylin Pharmaceuticals, Inc.'s twice-daily Byetta. Following that is Amylin's Byetta LAR (exenatide), which is a once-weekly formulation of Byetta.
 

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